INKAS® PPC Performance Report

October 2025 Interactive Performance Dashboard

Key Performance Indicators

October 2025 Performance Dashboard

Total Conversions
0
-30.1%
Total Cost
$0
-15.5%
Overall CTR
0%
Declined
Conversion Rate
0%
-27.6%

Performance Evolution Trends

📊

October Performance

Conversions at 261 with -30.1% vs September

💰

Cost Management

CPA at $81.27 (+21.0% vs Sep, needs optimization)

🎯

Conversion Efficiency

Rate at 0.53%, identifying November opportunities

🌍

Market Presence

Active across 24 international markets

Campaign Performance Analysis

Campaign Type Evolution: Oct vs Sep 2025

Performance Max
🏆 EXCELLENT
Oct Conversions 105
Market Share 40.2%
CPA $20.15
Growth +156.1%
Search
✅ GOOD
Oct Conversions 83
Market Share 31.8%
CPA $174.28
Growth -69.5%
Demand Gen
✅ GOOD
Oct Conversions 58
Market Share 22.3%
CPA $60.33
Growth +1060%
Display
🚀 EMERGING
Oct Conversions 15
Market Share 5.7%
CPA $75.15
Growth +200%

October vs September Comparison

🏆

Performance Max Leadership

Strong October performance with excellent efficiency

📊

Search Optimization

High CPA requires targeting refinement for November

🎯

Channel Balance

Diverse channel mix with optimization opportunities

Demographic Intelligence

Age Group Performance: Oct 2025

Age Distribution

Top Performing Groups

25-34 Years
66 conversions • 25.3% share
CPA: $86.60
35-44 Years
38 conversions • 14.7% share
CPA: $120.83
45-54 Years
29 conversions • 11.1% share
CPA: $114.93

Detailed Performance Analysis

Age Group Oct Conversions Total Cost CPA Share % Rating
25 - 34 66.0 $5,716 $86.60 25.3% EXCELLENT
35 - 44 38.3 $4,625 $120.83 14.7% GOOD
45 - 54 29.0 $3,333 $114.93 11.1% GOOD
Unknown 16.0 $2,500 $156.25 6.1% AVERAGE
👨‍💼

October Age Leaders

25-34 leads with 25.3% share

📊

Demographic Performance

Consistent engagement in top segments

🎯

Targeting Insights

October validates strategy, identifies November opportunities

Geographic Performance Analytics

Top Markets: Oct 2025

🌍
Africa
173
66.3% share
🇺🇸
North America
56
21.4% share
🌐
Other
24
9.2% share
🌏
Asia
8
3.1% share
Filter by Region:

Top Markets by Conversions

Regional Distribution

October Market Performance

Location Conversions CPA Region
Nigeria 97.4 $52.35 🌍 Africa
United States 44.0 $197.86 🇺🇸 North America
Kenya 22.0 $38.45 🌍 Africa
Ghana 21.0 $35.20 🌍 Africa
Canada 11.0 $116.63 🇺🇸 North America
🏆

October Market Leadership

Nigeria leads with strong performance

🌍

Regional Distribution

Africa dominates with 66.3% share

📈

Market Performance

24 active markets globally

Advanced Analytics & Data Explorer

October 2025 Dashboard

Executive Performance Summary

📊 Conversion Performance

Sep (374) → Oct (261) = -30.1% (Attention needed)

Cost per conversion increased to $81.27, requiring optimization focus for November.

💰 Cost Efficiency

Oct Cost: $21,234 | Avg CPA: $81.27 | Trend: Needs optimization

Total cost decreased by 15.5% but CPA increased by 21.0%.

🎯 Campaign Breakdown

Performance Max leads with 105 conversions (40.2% share)

Search campaign needs CPA optimization at $174.28. Demand Gen showing strong growth.

🌍 Geographic Focus

Africa: 66.3% | North America: 21.4% | Other: 9.2% | Asia: 3.1%

Nigeria leads all markets with 97 conversions and efficient $52.35 CPA.
Total Clicks
49,251
Overall CTR
1.11%
Conv Rate
0.53%
Active Markets
24

Age Group Performance Details

Age Group Conversions Cost CPA Conv Rate Share Rating
25 - 34 66.0 $5,716 $86.60 2.0% 25.3% EXCELLENT
35 - 44 38.3 $4,625 $120.83 0.37% 14.7% GOOD
45 - 54 29.0 $3,333 $114.93 0.69% 11.1% GOOD
Unknown 16.0 $2,500 $156.25 0.04% 6.1% AVERAGE

Campaign Type Analysis

Campaign Type Oct Conversions Cost CPA Conv Rate Market Share Growth Rating
Performance Max 105.0 $2,117 $20.15 0.61% 40.2% +156.1% 🏆 EXCELLENT
Search 83.0 $14,465 $174.28 0.52% 31.8% -69.5% ✅ GOOD
Demand Gen 58.0 $3,499 $60.33 0.54% 22.3% +1060% ✅ GOOD
Display 15.0 $1,127 $75.15 0.03% 5.7% +200% 🚀 EMERGING

Geographic Performance Details

Location Conversions CPA Region Performance
Nigeria 97.4 $52.35 🌍 Africa LEADER
United States 44.0 $197.86 🇺🇸 North America STRONG
Kenya 22.0 $38.45 🌍 Africa EXCELLENT
Ghana 21.0 $35.20 🌍 Africa EXCELLENT
Canada 11.0 $116.63 🇺🇸 North America GOOD